SEND A CLEAR SIGNALExample
Two event pathsPixel + Skro CAPI
One customer actionMatched in Meta
Shared event ID
purchase_2048Count the action.Keep the signal clean.
Conversion API8 min read
Meta Conversions API: better signals for better ad decisions
Learn how Meta CAPI supports conversion measurement, how to prevent duplicate events, and how to connect and validate server-side tracking in Skro.