Skro documentation
Set up campaign tracking, connect traffic sources and affiliate networks, and turn conversion data into actionable reports.
Skro connects your advertising campaigns with the visits, conversions, and revenue they generate. Use these guides to configure tracking, connect your accounts, and check that data flows correctly between platforms.
Start with your tracking setup
1. Configure your domain
Use your own tracking domain for campaign links. Add the CNAME record at your DNS provider, then configure the domain in Skro.
Cloudflare tracking domain
Namecheap tracking domain
2. Connect a traffic source
Follow the guide for the platform where you buy traffic. Configure the traffic source template and any account integration, then use the generated tracking URL or direct tracking pixel in your campaign.
Meta Ads
Google Ads
TikTok Ads
Browse all integrations
3. Configure conversion tracking
Pass the Skro click ID to your offer or store and return it with the conversion event. Use custom conversions when you need separate events such as registrations, purchases, or upsells.
Postback URL parameters
Custom conversions
4. Test before sending traffic
Open your campaign link, confirm the visit in Skro, and complete a test conversion. Compare the click ID, event name, revenue, currency, and reporting date range across the connected platforms.
Choose a workflow
Meta Ads automation · New
Shopify tracking
Search arbitrage and RSOC
Call tracking
Traffic quality
Optimize Meta ads
Deploy a website
Find what you need
Browse the sections in the left navigation or use search to find a platform, parameter, or task. On longer guides, use the page outline to jump directly to a step. Screenshots can be enlarged, and code examples can be copied from their code blocks.
Use Copy Markdown or Open in at the top of a guide to work with its content in your preferred tools. A documentation index and complete Markdown reference are also available.
Need help with this guide? Contact Skro support.