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Search arbitrage · RSOC

Inuvo Prism RSOC integration

Set up Inuvo Prism RSOC in Skro and map offer identifiers for Related Search on Content revenue reporting.

Integration benefits

Integration enables seamless revenue data synchronization across channels, ensuring accurate tracking even after adjustments from various traffic sources. It also consolidates your ads, conversions, and revenue, giving you a clear and comprehensive view of your ad performance.

  • Revenue updates every hour.
  • Revenue updates for the last 3 days.

Step 1. Add integration

  1. Log in to your Skro account.

  2. Navigate to Settings → Integrations.

  3. Scroll down and click Add in Revenue Sync - RSOC section.

Inuvo Prism RSoC integration step 1

  1. Click Inuvo Prism API logo.

Inuvo Prism RSoC integration step 2

  • Integration Name name of your integration.
  • Access Token is your Inuvo Prism API key.
  • Account Currency is the currency of the earnings.
  • Net Revenue % It's a net revenue percentage. Example value: 90
  • Custom Conversion Event is optional. If you are using Custom Conversion on your postback URL, then you will need to select your event here, otherwise your revenue isn't synced correctly.

Inuvo Prism RSoC Integration step 3

  1. Complete the form and click Save & Close

Step 2. Add Inuvo offer in Skro

  1. Go to Offers.

  2. Click Create and complete the required fields.

  3. Map your TKID on special field to track revenue correctly. You should map ONLY TKID parameter value on this RSoC Channel/Campaign/Brand ID field. In this example it is online_12345

Inuvo Prism RSoC Integration step 4

This is an example offer URL which goes to Skro:

https://example.com/article/article_topic?tkid=online_23456778&agid=12345&clickId={clickId}

Offer URL has 3 important parameters:

  1. &tkid=online_23456778 - You should pass your TKID in this parameter.

  2. &agid=12345 - You should pass your AGID in this parameter.

  3. &clickId={clickId} - is a Skro Click ID to track conversions with postback URL.

Note: If you are encoding Offer URL, do not encode Skro click ID macro {clickId}

Step 3. Standard Postback URL for conversions

  1. Go to Affiliate Networks and click Create.

  2. Search Inuvo Prism and click Inuvo Prism API logo.

  3. Switch on Allow double conversions.

  4. When finished, click Save & Close.

Inuvo Prism RSoC Integration step 5

  1. Copy that postback URL and give it to your account manager.

Postback URL: https://skrotrack.com/postback?clickId={clickId}&p1={query}

Step 4. Use Custom Conversions (OPTIONAL)

With custom conversion events feature it is possible to track different events, revenue and clicks on a different columns. For Inuvo Prism we are going to create event Purchase.

  1. Go back to Skro and navigate to the Settings → Custom Conversions and click Create.

  2. Complete the required fields and click Save & Close.

Inuvo Prism RSoC event purchase

  1. Copy that postback URL and give it to your account manager.

Postback URL: https://skrotrack.com/postback?clickId={clickId}&p1={query}&ce=Purchase

The integration is ready to synchronize earnings data.

Verify the setup

Confirm that the offer identifiers match the values in your integration. After the next revenue synchronization, compare the same date range and currency in Skro and your provider account.

Troubleshooting

If data is missing, check the selected workspace, integration, campaign, and reporting date range. Compare parameter names and macro values with the examples in this guide before repeating the test.

Need help with this guide? Contact Skro support.

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