Cartpanda integration

Step 1. Set up custom conversion eventsCopy Anchor Link

Let’s create three custom conversion events that are compatible with both Facebook and TikTok ads. (Note: Skro’s custom conversions are not the same as Facebook’s Custom Conversions. You can use standard events as custom conversions in Skro.)

1. In Skro, go to Custom Conversions → Create.

1. Create first event InitiateCheckout

2. Create second event Purchase

3. Create third event Upsell

Step 2. Set up Cartpanda S2S postbacksCopy Anchor Link

1. Go to your Cartpanda → Admin → Settings → Tracking and Scripting → S2S Tracking and click New Integration.

2. Add postback for InitiateCheckout event:

3. Add postback for Purchase event:

https://skrotrack.com/postback?clickId={cid}&payout={total_price}&transactionId={order_id}&firstName={first_name}&lastName={last_name}&email={email}&phone={phone_number}&ce=Purchase

4. Add postback for Upsell event:

https://skrotrack.com/postback?clickId={cid}&payout={total_price}&transactionId={order_id}&firstName={first_name}&lastName={last_name}&email={email}&phone={phone_number}&ce=Upsell

Postback URLs are successfully integrated.

Step 3. Create an Affiliate Network as CartpandaCopy Anchor Link

1. In Skro, go to the Affiliate Networks view, click Create, select Cartpanda.

2. Select a workspace.

3. Enter a different name if you want.

2. Click Save & Close.

Step 4. Add Cartpanda checkout linksCopy Anchor Link

Offers are your Cartpanda checkout links in Skro. For example, if you have multi-pot checkout links and you want to track them separately, then add them 1-by-1 into Skro. Later, you can list them under your single campaign and send traffic to specific offer.

1. Add your checkout link as offer. Go to the Offers view, click Create.

2. Select a workspace.

3. Enter a name for your offer.

4. Enter your offer URL with the Skro Click ID parameter: ?cid={clickId}

5. Select Cartpanda as an affiliate network.

6. Payout Type - Make sure you select correct currency for your payouts, it must be same as you put on your Purchase event S2S Postback in Cartpanda.

7. When you are done, then click Save & Close.

Step 5. VSL page set up in SkroCopy Anchor Link

(Optional) If you use a sales page or pre-lander before your Cartpanda checkout page, go to the Landings view and click Create.

Here are listed different flows to track:

Flow1: Meta Ad → VSL → CartpandaCopy Anchor Link

1. Add your VSL page as Landing in Skro.

2. Add workspace

3. Give it a name.

4. Add your VSL page URL.

5. As you need to send your customers from your VSL page to Cartpanda checkout page you will need to add Skro CTA link to your VSL page.

6. For example, if you have multi-pot offers and each of them has unique checkout link, then you will need to use specific offer links. The numbers at the very end of these links are sequence numbers that coming from campaign setup in Step 3.

A view of campaign setup in step 3.

Flow2: Meta Ad → The White Rabbit Cloaker → VSL → CartpandaCopy Anchor Link

If you are using The White Rabbit cloaker and VTurb video link on your VSL page, then you need to forward your UTM parameters to your VSL page to track video views on VTurb dashboard.

VSL Page URL with UTM params: (Meta ads compliant)

https://my-vsl-page.com/site?utm_source={custom8}&utm_medium={custom7}&utm_campaign={custom6}&utm_content={custom2}&utm_term={custom4}

These macros what are used in UTM params, are Skro specific and coming from Traffic Source parameters mapping.

Step 6. Create a Campaign in SkroCopy Anchor Link

1. Navigate to the Ads Manager view and click Create.

2. Select your integrated Traffic Source (e.g. Facebook). Meta ads integration guide

3. Select your Conversion Event Name. This must match exactly (case-sensitive) between Skro and your traffic source.

4. Select your Conversion Pixel. This is required for sending conversion data back to your traffic source.

5. Set Cost Model to Auto.

6. Select your cost currency.

7. Click Next.

8. Choose a workspace.

9. Add a descriptive campaign name.

10. Click Next.

11. Choose your Destination Type (in this example: flow).

12. Select your redirect mode (in this example: 302 redirect).

13. Select your VSL page as Landing.

14. Select your Cartpanda offer / offers.

15. Click Save.

16. Choose your tracking method: Redirect or Direct. (In this example we use Redirect.)

Step 7. Set up The White Rabbit (TWR) and Skro tracking linkCopy Anchor Link

For example, this is your Skro Campaign tracking link. Usually this link goes to Meta ads and you are done.

https://skrotrack.com/campaign/83bac8be-050f-40ca-9207-0669bf806fba?ad_id={{ad.id}}&ad_name={{ad.name}}&adset_id={{adset.id}}&adset_name={{adset.name}}&campaign_id={{campaign.id}}&campaign_name={{campaign.name}}&placement={{placement}}&site_source_name={{site_source_name}}

But if you are using The White Rabbit cloaker, then this set up is a little different.

1. This part of the URL goes to Cloaker:

2. These URL parameters goes to The White Rabbit tracking link which goes to Meta ads. It means that you must include these params to your The White Rabbit generated parameters.

ad_id={{ad.id}}&ad_name={{ad.name}}&adset_id={{adset.id}}&adset_name={{adset.name}}&campaign_id={{campaign.id}}&campaign_name={{campaign.name}}&placement={{placement}}&site_source_name={{site_source_name}}

3. Final URL with params will be similar to these params:

https://twr-trackinglink.site/?cwr={{campaign.id}}&cname={{campaign.name}}&domain={{domain}}&placement={{placement}}&adset={{adset.name}}&adname={{ad.name}}&site={{site_source_name}}&xid=4b3gtc4x&ad_id={{ad.id}}&ad_name={{ad.name}}&adset_id={{adset.id}}&adset_name={{adset.name}}&campaign_id={{campaign.id}}&campaign_name={{campaign.name}}&placement={{placement}}&site_source_name={{site_source_name}}