TikTok integration

Step 1. Set up TikTok integrationCopy Anchor Link

1. Log in to your Skro account.

2. Navigate to Settings → Integrations.

3. In the Traffic Sources section click Add.

4. Click TikTok logo and you will be redirected to TikTok Ads.

5. Sign in to the account you want to integrate.

6. Review the requested permissions.

7. Click Confirm and you will be redirected back to Skro.

8. Choose the TikTok ad account you want to integrate. If you have multiple ad accounts, you need to integrate them separately.

9.Click Next.

Step 2. Set up Conversion APICopy Anchor Link

1. If you want to send conversion info back to TikTok, then you will need to enable Conversion API.

TikTok Conversion Events

1. Conversion Event Name - Define all your events that you want to track with CAPI (CompleteRegistration, CompletePayment, Subscribe etc.). When creating a campaign in Skro, then you will need to specify which conversion event you want to track. (If you want to track multiple events, then you will need to use our Custom Conversions and fire the pixel where needed. For example: AddToCart, ViewContent etc.).
2. Include Conversion Payout - If checked, we will send conversion revenue and currency to TikTok.

Facebook Pixels

1. Pixel Name - Just give a name to your pixel.

2. Pixel ID - Your TikTok pixel ID what you are going to use when creating a campaign in TikTok and Skro. Go to TikTok Ads Manager and click Tools → Events → Web Events and copy your pixel ID. For example IDCM7EMDJC77UVR5LM77GO

3. Conversion API Access Token - Go to TikTok Ads Manager and click Tools → Events → Web Events Select your pixel and go to Settings. Scroll down and you will see Events API section. Click Generate Access Token.

4. Copy and paste that token into Skro.

5. Click Save & Close.

Your TikTok ad account has been successfully integrated.

• You can turn on/off your cost sync.
• Edit, delete or renew your integration access token.
• Renewing your access token is needed because sometimes TikTok will revoke your access token for some reason and your cost sync will not work.

Step 3. Associate the integration with your traffic source.Copy Anchor Link

1. Navigate to the Traffic Sources and click Create.

2. Click TikTok logo.

3. Choose and select your TikTok integration from dropdown menu.

4. All parameters are already prefilled for you.

5. Click Save & Close.

The integration is ready. Continue by creating a campaign for TikTok.

Step 4. How to create a Campaign in SkroCopy Anchor Link

(OPTIONAL) Add your landing page as (pre-lander) before your actual offer page.Copy Anchor Link

1. Go to Landings and click Create.

2. Select workspace.

3. Add name.

4. Add your landing page URL and macros if needed.

5. Copy Click to Offer URL and add it to your landing page as CTA link.

6. Click Save & Close.

Add offer page.Copy Anchor Link

1. Navigate to the Offers view and click Create.

2. Select workspace.

3. Add name.

4. Add your offer URL and add macros if needed. Usually you need to map Skro Click ID macro for same specific parameter name to use postback for conversions.

5. Click Save & Close.

Create a campaignCopy Anchor Link

1. Go to Ads Manager and click Create.

2. Select your integrated Traffic Source as TikTok.

3. Select your Conversion Event Name. That is needed to send conversion info back to TikTok.

4. Select your Conversion Pixel. That is needed to send conversion info back to TikTok.

5. Cost Model should be Auto.

6. Select your cost currency.

7. Click Next

8. Select workspace.

9. Add name to your campaign.

10. Click Next

11. Choose your Destination Type. In this example we use flow

12. Choose your redirect mode. In this example we use redirect 302

13. Select your landing.

14. Select your offer(s).

15. Click Save

REDIRECT tracking method - Landing and OffersCopy Anchor Link

1. Choose Redirect tracking method.

2. Copy your campaign tracking link into clipboard.

https://mytrackingdomain/campaign/91bf83a6-1153-4cab-a659-vf3232323232?ttclid=__CLICKID__&ad_id=__CID__&ad_group_id=__AID__&campaign_id=__CAMPAIGN_ID__&ad_name=__CID_NAME__&ad_group_name=__AID_NAME__&campaign_name=__CAMPAIGN_NAME__&placement=__PLACEMENT__

4. Make sure you have Click To Offer link correctly set on your landing page. This link will redirect your user to your offer page. Tracking domain must be same on your Skro campaign link and on your CTA link.

DIRECT tracking method - Only OfferCopy Anchor Link

1. Choose Direct tracking method and select your offer page.

2. Copy your tracking link into clipboard.

https://mytrackingdomain?trck=eyJjcGlkIjoiMzBhNWFhMGQtNjU4YS00ZWY2LWFhOTEtMDQ5YzUxNzQ5MDlhIiwiciI6MCwicCI6MCwibyI6MH0=&ttclid=__CLICKID__&ad_id=__CID__&ad_group_id=__AID__&campaign_id=__CAMPAIGN_ID__&ad_name=__CID_NAME__&ad_group_name=__AID_NAME__&campaign_name=__CAMPAIGN_NAME__&placement=__PLACEMENT__

3. Copy and paste Skro Tracking Pixel to your website between HEAD tags.

4. Copy and paste Skro Thank You page JS pixel to your website after successful payment or registration.

DIRECT tracking method - Landing and OffersCopy Anchor Link

1. Choose Direct tracking method and select your landing page.

2. Copy your tracking link into clipboard.

https://mytrackingdomain?trck=eyJjcGlkIjoiMzBhNWFhMGQtNjU4YS00ZWY2LWFhOTEtMDQ5YzUxNzQ5MDlhIiwiciI6MCwicCI6MCwibyI6MH0=&ttclid=__CLICKID__&ad_id=__CID__&ad_group_id=__AID__&campaign_id=__CAMPAIGN_ID__&ad_name=__CID_NAME__&ad_group_name=__AID_NAME__&campaign_name=__CAMPAIGN_NAME__&placement=__PLACEMENT__

3. Copy and paste Skro Tracking Pixel to your website between HEAD tags.

4. Make sure you have Click To Offer link correctly set on your landing page. This link will redirect your user to your offer page.

Step 5. Create a Campaign in TikTokCopy Anchor Link

There are multiple campaign types that you can create with TikTok. Campaign types determine how your ad will be promoted.

In order to create a TikTok ad campaign, please follow the steps below:

1. Sign in to your TikTok ads manager account.

2. Create a new campaign.

3. Select your campaign type, tracking event, pixel, audience, placements, budget etc.

Example:

4. The complete Redirect tracking URL that you have copied from Skro should look like this:

https://mytrackingdomain/campaign/91bf83a6-1153-4cab-a659-vf3232323232?ttclid=__CLICKID__&ad_id=__CID__&ad_group_id=__AID__&campaign_id=__CAMPAIGN_ID__&ad_name=__CID_NAME__&ad_group_name=__AID_NAME__&campaign_name=__CAMPAIGN_NAME__&placement=__PLACEMENT__

5. On the ad level you have to provide your tracking link.

6. Click Publish when you are done.

Congratulations, you have successfully set up tracking of TikTok traffic with Skro. Each time a visitor clicks on your ad, will be directed to your landing page with Skro's tracking parameters being passed. On a landing page, the direct tracking script will launch and send an HTTPS request to Skro with information about a visit and other information passed from TikTok.

Step 6. Additional Conversion API ParametersCopy Anchor Link

Requirements: TikTok Ad Account and Conversion API Integration.

If you need to send additional information via TikTok Conversion API, then you can use the following parameters:

• sourceDomain - It is used if you want to hide your real source domain. By default it is used your landing or offer domain as source domain and this info is sent back to TikTok.
• eventId - You can send your Event ID if you want to avoid duplication. For example, if you are using TikTok JS Pixel and Conversion API together and both fires the same event.