Google Ads integration

Step 1. Create a Conversion ActionCopy Anchor Link

A conversion action is needed for Skro to send conversions to Google Ads. We should get a conversion action name in this section.

1. Sign in to your Google Ads account.

2. Go to Goals → Conversions → Summary.

3. Click Create conversion action.

4. Choose your event category. In this example we choose Subscribe event.

5. Click Add conversion actions.

6. Click Connect data source later.

7. Click Edit settings.

8. Type your Conversion name. This must be same in Skro and Google. In this example we use event Subscribe.

9. Click Done.

10. Click Save and Continue. Your Conversion event name has been successfully created.

Step 2. Setup Google Ads IntegrationCopy Anchor Link

1. Log in to your Skro account.

2. Navigate to Settings → Integrations.

3. In the Traffic Sources section click Add.

4. Click Google Ads logo and you will be redirected to Google Ads.

5. Choose or sign in the account you want to integrate, click Allow or Confirm when Google ask.

6. Choose the Google Ads account you want to integrate and click Integrate.

7. Click Next.

8. If you want to send conversions info back to Google Ads, then you will need to enable Conversion API.

9. Conversion Action Name - must be the same as you typed in Google Ads. When creating Skro campaign you will need to specify which conversion action to send to.

10. Include Conversion Payout - If checked, we will send conversion revenue and currency to Google Ads.

11. Click Save & Close.

12. Your Google Ads ad account has been successfully integrated.

Step 3. Associate integration with your traffic sourceCopy Anchor Link

1. Go to Traffic Sources and click Create.

2. Click Google Ads logo.

3. Choose and select your Google Ads integration from dropdown menu.

4. All parameters are already prefilled for you.

5. Click Save & Close.

The integration is ready. Continue by creating a campaign for Google Ads.

Step 4. How to create a campaign in SkroCopy Anchor Link

(OPTIONAL) Add your landing page as (pre-lander) before your actual offer page.Copy Anchor Link

1. Go to Landings and click Create.

2. Select workspace.

3. Add name.

4. Add your landing page URL and macros if needed.

5. Copy Click to Offer URL and add it to your landing page as CTA link.

6. Click Save & Close.

Add offer page.Copy Anchor Link

1. Navigate to the Offers view and click Create.

2. Select workspace.

3. Add name.

4. Add your offer URL and add macros if needed. Usually you need to map Skro Click ID macro for same specific parameter name to use postback for conversions.

5. Click Save & Close.

Create a campaignCopy Anchor Link

1. Go to Ads Manager and click Create.

2. Select your integrated Traffic Source.

3. Select your Conversion Action Name. That is needed to send conversion info back to Google Ads.

4. Cost Model should be Auto.

5. Select your cost currency.

6. Click Next

7. Select workspace.

8. Add name to your campaign.

9. Click Next

10. Choose your Destination Type. In this example we use flow

11. Choose your redirect mode. In this example we use redirect 302

12. Select your landing and offers which needed. In this example we use only offers and we switched on Use only offers, then you will need to select your offer page.

13. Click Save

Tracking with your own hosted OfferCopy Anchor Link

1. Choose Direct tracking method and select your offer.

2. Copy your tracking link into clipboard.

https://myshopify.com?trck=eyJjcGlkIjoiMzBhNWFhMGQtNjU4YS00ZWY2LWFhOTEtMDQ5YzUxNzQ5MDlhIiwiciI6MCwicCI6MCwibyI6MH0=&gclid={gclid}&wbraid={wbraid}&gbraid={gbraid}&adgroupid={adgroupid}&creative={creative}&campaignid={campaignid}&device={device}&adposition={adposition}&network={network}&placement={placement}&matchtype={matchtype}&keyword={keyword}

3. Copy and paste Skro Tracking Pixel to your website between HEAD tags.

4. Copy and paste Skro Thank you page JS pixel to your website between HEAD or BODY tags.

Tracking with Landing and OffersCopy Anchor Link

1. Choose Direct tracking method and select your landing page.

2. Copy your tracking link into clipboard.

https://myshopify.com?trck=eyJjcGlkIjoiMzBhNWFhMGQtNjU4YS00ZWY2LWFhOTEtMDQ5YzUxNzQ5MDlhIiwiciI6MCwicCI6MCwibyI6MH0=&gclid={gclid}&wbraid={wbraid}&gbraid={gbraid}&adgroupid={adgroupid}&creative={creative}&campaignid={campaignid}&device={device}&adposition={adposition}&network={network}&placement={placement}&matchtype={matchtype}&keyword={keyword}

3. Copy and paste Skro Tracking Pixel to your website between HEAD tags.

4. Make sure you have Click To Offer link correctly set on your landing page. This link will redirect your user to your offer page.

Step 5. How to create a campaign in Google AdsCopy Anchor Link

There are multiple campaign types that you can use with Google Ads. Campaign types determine where and how your ad will be promoted.

• Search: Your ad will be displayed among Google's search results.
• Display: Your ad will be displayed on websites partnered with Google in the Display network.
• Shopping: Your ad will be displayed to people already searching for a product.
• Video: Your video ad will be displayed when searching or watching a YouTube video. Note that you need to have your video ad uploaded to YouTube to use it in your ad campaign
• App: Your ad will be displayed in all Google's app-related properties: search, Play store, Display Network and other.

In order to create a Google ad campaign, please follow the steps below:

1. Sign in to your Google Ads account.

2. In your Google Ads dashboard, click the New Campaign.

3. Select the campaign goal.

4. Select a campaign type.

5. Provide your landing page's URL as your business's website.

In our example we selected the following things:

6. Click Continue.

7. Provide all required information for the selected campaign goal and type. This information include:

• Campaign budget.
• Bid.
• Targeting.
• Keywords.
• Ad title, images and description.
• Save your campaign by clicking the Save.

8. Once you have saved your campaign, go to this campaign's details. Go to Settings → Additional settings → Campaign URL Options.

9. Paste the part of the direct tracking URL that you have copied from Skro that starts after the ? character in the Final URL suffix text field. You can delete ? mark.

Example:

10. The complete direct tracking URL that you have copied from Skro should look like this:

https://skro.eu?trck=eyJjcGlkIjoiMzBhNWFhMGQtNjU4YS00ZWY2LWFhOTEtMDQ5YzUxNzQ5MDlhIiwiciI6MCwicCI6MCwibyI6MH0=&gclid={gclid}&wbraid={wbraid}&gbraid={gbraid}&adgroupid={adgroupid}&creative={creative}&campaignid={campaignid}&device={device}&adposition={adposition}&network={network}&placement={placement}&matchtype={matchtype}&keyword={keyword}

11. The following part of the above URL should be pasted in the Final URL suffix text field

trck=eyJjcGlkIjoiMzBhNWFhMGQtNjU4YS00ZWY2LWFhOTEtMDQ5YzUxNzQ5MDlhIiwiciI6MCwicCI6MCwibyI6MH0=&gclid={gclid}&wbraid={wbraid}&gbraid={gbraid}&adgroupid={adgroupid}&creative={creative}&campaignid={campaignid}&device={device}&adposition={adposition}&network={network}&placement={placement}&matchtype={matchtype}&keyword={keyword}

12. Click Save.

Congratulations, you have successfully set up tracking of Google traffic with Skro. Each time a visitor clicks on your ad, will be directed to your landing page with Skro's tracking parameters being passed. On a landing page, the direct tracking script will launch and send an HTTPS request to Skro with information about a visit and other information passed from Google.

Step 6. Additional Conversion API ParametersCopy Anchor Link

Requirements: Google Ads Ad Account and Conversion API Integration.

If you need to send additional information via Google Ads Conversion API, then you can use the following parameters:

• transactionId - It is used like OrderID for Google Ads conversion API.
• userConsent - It is used for EU users. If that value is sent like &userConsent=true then Ad User Data and Ad Personalization is GRANTED. If userConsent is missing, empty, false, or any other value then Google will drop (ignore) the conversion for EU-region users.