Guides
Traffic sources

AdCash integration

Set up AdCash tracking in Skro, configure traffic source parameters, and connect your advertising campaigns.

Integration enables you to track all your campaigns, zones, ads, etc. Additionally, it provides a comprehensive overview of your cost and conversions for the optimization.

Step 1. Create a AdCash traffic source and configure the postback URL

  1. Navigate to Traffic Sources.

  2. Click the Create.

How to set up AdCash traffic source on Skro?

  1. Search for AdCash and click the AdCash template.

Choose AdCash on the list

  1. You need to modify Traffic Source Postback URL field.

Set AdCash postback URL

  1. Log in to your AdCash account.

  2. Go to Tracking → Goals.

Set AdCash Postback click ID macro

  1. Click the New Goal and navigate to the Goal Settings section.

  2. Give a name to your goal.

  3. Select your Action category.

  4. Click the Update goal.

Copy AdCash Postback URL

  1. Go to the Tracking code section.

  2. Add event parameter Click ID macro {externalId}

  3. Add Dynamic price value macro {payout}

  4. Click the Copy to clipboard.

Copy AdCash Postback URL

  1. Go back to Skro and replace the postback URL with the updated values.

  2. Final postback URL must look similar to this:

https://www.pixelhere.com/et/event.php?advertiser=12345&cid={externalId}&id=d4343&value={payout}

  1. All tracking parameters are already prefilled for you.

Copy AdCash Postback URL

  1. Click the Save & Close.

Integration setup is complete, and you are now ready to create your first campaign.

Step 2. Create a campaign on Skro

  1. Go to Ads Manager and click the Create.

  2. Select your Traffic source and click Next.

Create a campaign 1

  1. Select your campaign Workspace.

  2. Enter a descriptive campaign name.

Create a campaign 2

  1. Select or create all your landings and offers.

  2. Click the Save.

Create a campaign 3

  1. Copy the Campaign Tracking URL to clipboard.

Create a campaign 4

Step 3. Create a campaign on AdCash

  1. Log in to your AdCash account.

  2. Go to the Campaigns section and click the Create a campaign.

Step 1. Create a campaign on AdCash.

  1. Add your Campaign Name, select the Device type targeting, and add Geolocation if needed and click the Next.

Step 2. Create a campaign on AdCash.

  1. Create your Creatives and fill all other fields where needed.

  2. Paste the Skro campaign tracking link into the Creative URL field, including all tracking parameters.

Step 3. Create a campaign on AdCash.

  1. Set your campaign Budget and click Next.

  2. When you are done, click the Run.

Verify the setup

Open the generated campaign URL and check that the visit appears in Skro. Confirm that traffic source macros resolve to actual values. If you send conversions back to the source, verify a test conversion in both systems.

Troubleshooting

If data is missing, check the selected workspace, integration, campaign, and reporting date range. Compare parameter names and macro values with the examples in this guide before repeating the test.

Need help with this guide? Contact Skro support.

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