Guides
Traffic sources

RollerAds integration

Set up RollerAds tracking in Skro, configure traffic source parameters, and connect your advertising campaigns.

Integration enables you to track all your campaigns, zones, ads, etc. Additionally, it provides a comprehensive overview of your cost and conversions for the optimization.

Step 1. Create a RollerAds traffic source and configure the postback URL

  1. Navigate to Traffic Sources.

  2. Click the Create.

How to set up RollerAds traffic source on Skro?

  1. Search for RollerAds and click the RollerAds template.

Choose RollerAds on the list

  1. You need to modify Traffic Source Postback URL.

Set RollerAds postback URL

  1. Log in to your RollerAds account.

  2. Go to Tracking and copy the Postback URL to your clipboard.

Copy RollerAds Postback URL

  1. Go back to Skro and replace the postback URL with the updated values.

  2. Replace the Click ID macro to this → ?click_id={externalId}

  3. Final postback URL must look similar to this:

https://trk.roller.ad/conversion/aid/123456/12345678910?click_id={externalId}

?click_id={externalId} - This maps RollerAds’s click_id parameter to the Skro {externalId} macro.

  1. All tracking parameters are already prefilled for you.

Copy RollerAds Postback URL

  1. Click the Save & Close.

Integration setup is complete, and you are now ready to create your first campaign.

Step 2. Create a campaign on Skro

  1. Go to Ads Manager and click the Create.

  2. Select your Traffic source and click Next.

Create a campaign 1

  1. Select your campaign Workspace.

  2. Enter a descriptive campaign name.

Create a campaign 2

  1. Select or create all your landings and offers.

  2. Click the Save.

Create a campaign 3

  1. Copy the Campaign Tracking URL to clipboard.

Create a campaign 4

Step 3. Create a campaign on RollerAds

  1. Log in to your RollerAds account.

  2. Go to the Campaigns section.

  3. Click the + New Campaign.

Step 1. Create a campaign on RollerAds.

  1. Select your ad Format and Bid model.

Step 2. Create a campaign on RollerAds.

  1. Enter a descriptive campaign name.

  2. Paste the Skro campaign tracking link into the Target URL field, including all tracking parameters.

Step 3. Create a campaign on RollerAds.

  1. Create your Creatives and fill all other fields where needed.

  2. When you are done, click the Start Campaign.

Step 4. Create a campaign on RollerAds.

Verify the setup

Open the generated campaign URL and check that the visit appears in Skro. Confirm that traffic source macros resolve to actual values. If you send conversions back to the source, verify a test conversion in both systems.

Troubleshooting

If data is missing, check the selected workspace, integration, campaign, and reporting date range. Compare parameter names and macro values with the examples in this guide before repeating the test.

Postback URL parameters

Custom conversions

Need help with this guide? Contact Skro support.

ROIads integration

Set up ROIads tracking in Skro, configure traffic source parameters, and connect your advertising campaigns.

SmartNews integration

Set up SmartNews tracking in Skro, configure traffic source parameters, and connect your advertising campaigns.

On this page

Step 1. Create a RollerAds traffic source and configure the postback URLStep 2. Create a campaign on SkroStep 3. Create a campaign on RollerAdsVerify the setupRelated guides
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