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Traffic sources

Outbrain DSP integration

Set up Outbrain DSP tracking in Skro, configure traffic source parameters, and connect your advertising campaigns.

From August 6, 2024, Zemanta will officially rebrand as Outbrain DSP.

With the transition to Outbrain DSP, all Outbrain platforms are unified into one interface, simplifying the buying process and enhancing the overall user experience for advertisers. Don’t worry, Outbrain DSP offers the same functionality as Zemanta, now under a new name to align with the Outbrain family. As an Outbrain DSP user, you can continue to manage your campaigns and activity in exactly the same way that you already know and are familiar with, just under a fresh new brand.

Outbrain DSP integration gives you the ability to manage and optimize all your Outbrain DSP ad campaigns through the Skro interface.

  • Sync cost on publisher level every 30 min.
  • Check delivery status of campaigns, ad groups and ads.
  • Pause or resume ad groups, ads and publishers.
  • Change daily budget and bid for ad groups.
  • Check the status of your campaigns, ad groups, ads and publishers.

In this guide, you will learn how to set up your campaigns in Outbrain DSP and Skro so Outbrain DSP can pass information to Skro and back with a selected tracking method. This guide does not cover all aspects and options available when creating a campaign on these two platforms. Basic knowledge regarding setting up campaigns in Outbrain DSP and Skro is required.

Manage Outbrain DSP campaigns through the Skro UI

Manager Outbrain campaigns

Manage Outbrain DSP ad groups through the Skro UI

Manager Outbrain ad groups

Manage Outbrain DSP content ads through the Skro UI

Manager Outbrain content ads

Manage Outbrain DSP publishers through the Skro UI

Manager Outbrain publishers

Step 1. Get Outbrain DSP API Credentials

Outbrain DSP API keys. You can get one by following the steps below:

  1. Go to this link and generate your API key: https://dsp.outbrain.com/o/applications/

  2. Click New Application.

Get Outbrain API token step 1

  1. Enter your API key name where you going to use it.

Get Outbrain API token step 2

  1. Copy your Client ID and Client Secret to your notes.

Get Outbrain API token step 3

  1. Once you have everything ready, read the further part of this guide.

Step 2. Add integration

  • Log in to your Skro account.
  • Navigate to Settings → Integrations.
  • In the Traffic Sources section click Add.

Outbrain DSP Integration step 1

  • Click Outbrain DSP logo and integration form will pop up.

Outbrain Integration step 2

  • Enter your Integration Name.
  • Enter your Outbrain DSP Client ID and Client Secret.
  • Click Next.

Outbrain DSP Integration step 3

  • Integrate your Outbrain DSP Ad Account.
  • Click Next.

Outbrain DSP Integration step 4

  • If you want to send conversions info back to Outbrain DSP, then you will need to enable Conversion API.
  • Conversion Event Name - must be the same as you typed in Outbrain DSP. When creating Skro campaign you will need to specify which conversion goal to send to.
  • Include Conversion Payout - If checked, we will send conversion revenue to Outbrain DSP.
  • Click Save & Close.

Outbrain DSP Integration step 5

  • Your Outbrain DSP account is successfully integrated.
  • You can switch on/off cost sync with given switch.

Outbrain Integration step 6

Step 3. Associate integration with traffic source

  1. Go to Traffic Sources and click Create.

Setup Outbrain traffic source Step 1

  1. Click Outbrain DSP logo.

Setup Outbrain traffic source step 2

  1. Edit Postback URL and add your Ad Account ID.

  2. Select your Outbrain DSP integration from the dropdown menu.

Setup Outbrain traffic source step 3

  1. All parameters are already prefilled for you.

  2. Click Save & Close.

  3. The integration is ready. Continue by creating a campaign for Outbrain DSP.

Step 4. Create a Campaign in Skro

  1. If your set up needs pre-lander then go to Landings view and click Create to add your landing page.

  2. To add your offer link go to Offers view and click Create and add your offer.

  3. Select workspace.

  4. Add name.

  5. Add your offer URL and add macros.

  6. Click Save & Close.

Setup Skro Offer

  1. Navigate to the Campaigns view and click Create.

  2. Select your integrated Traffic Source as Outbrain DSP.

  3. Select your Conversion Event Name. That is needed to send conversion info back to Outbrain DSP.

  4. Cost Model should be Auto.

  5. Select your cost currency.

  6. Click Next

Setup Skro Campaign step 1

  1. Select workspace.

  2. Add descriptive name to your campaign.

  3. Click Next

Setup Skro Campaign step 2

  1. Choose your Destination Type. In this example we use flow.

  2. Choose your redirect mode. In this example we use redirect 302.

  3. Select your landings. In this example we use only offers.

  4. Select your offers.

  5. Click Save.

Setup Skro Campaign step 3

  1. Choose Redirect tracking method.

  2. Copy your Campaign Tracking URL to clipboard.

In given example we have that kind of URL:

https://skrotrack.com/campaign/dcfe16a1-5b8e-4d30-9e4a-60ea2231437c?postbackid={postbackid}&contentadid={contentadid}&adgroupid={adgroupid}&campaignid={campaignid}&placement={placement}&publisher={publisher}&mediasource={mediasource}&title={title}

Setup Skro Campaign step 4

Step 5. Create a Campaign in Outbrain DSP

Now you have your Campaign Tracking URL with tracking parameters added. In the next step you will submit it as your item's URL in Outbrain DSP campaign setup. In order to do that, perform the following steps:

  1. Sign in to your Outbrain DSP account.

  2. Go to the Dashboard view.

  3. Click the + Campaign and setup your campaign.

Setup Outbrain DSP Campaign step 1

  1. Set up your Ad Group.

  2. Go to Inventory tab and add your tracking parameters from your tracking link. These parameters will be automatically appended to all click-through URLs within this ad group.

postbackid={postbackid}&contentadid={contentadid}&adgroupid={adgroupid}&campaignid={campaignid}&placement={placement}&publisher={publisher}&mediasource={mediasource}&title={title}

Setup Outbrain DSP Campaign step 2

  1. Finish your ad group setup.

  2. Set up your content ad and put on URL field your tracking link:

https://skrotrack.com/campaign/dcfe16a1-5b8e-4d30-9e4a-60ea2231437c

Congratulations, you have successfully set up tracking of Outbrain DSP traffic with Skro. Each time a visitor clicks on your ad, will be directed to your offer page with Skro's tracking parameters being passed.

Verify the setup

Open the generated campaign URL and check that the visit appears in Skro. Confirm that traffic source macros resolve to actual values. If you send conversions back to the source, verify a test conversion in both systems.

Troubleshooting

If data is missing, check the selected workspace, integration, campaign, and reporting date range. Compare parameter names and macro values with the examples in this guide before repeating the test.

Postback URL parameters

Custom conversions

Need help with this guide? Contact Skro support.

Outbrain integration

Set up Outbrain tracking in Skro, configure traffic source parameters, and connect your advertising campaigns.

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On this page

Manage Outbrain DSP campaigns through the Skro UIManage Outbrain DSP ad groups through the Skro UIManage Outbrain DSP content ads through the Skro UIManage Outbrain DSP publishers through the Skro UIStep 1. Get Outbrain DSP API CredentialsStep 2. Add integrationStep 3. Associate integration with traffic sourceStep 4. Create a Campaign in SkroStep 5. Create a Campaign in Outbrain DSPVerify the setupRelated guides
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