Guides
Traffic sources

PopAds integration

Set up PopAds tracking in Skro, configure traffic source parameters, and connect your advertising campaigns.

Integration enables you to track all your campaigns, zones, ads, etc. Additionally, it provides a comprehensive overview of your cost and conversions for the optimization.

Step 1. Create a PopAds traffic source and configure the postback URL

  1. Navigate to the Traffic Sources.

  2. Click the Create.

How to setup PopAds traffic source on Skro?

  1. Search popads and click the PopAds template.

Choose PopAds on the list

  1. You need to change one parameter value on your postback URL.

Set PopAds postback URL

  1. Log in to your PopAds account.

  2. Go to the Conversions and copy the Postback URL to your clipboard.

Copy PopAds Postback URL

  1. Go back to Skro and replace the postback URL with the updated value.

  2. Final postback URL must look similar to this:

http://serve.popads.net/cpixel.php?s2s=1&aid=acbf3e41da32b9457c&id={externalId}&value={payout}

aid=acbf3e41da32b9457c - This is PopAds Account ID.

id={externalId} - This maps PopAds id parameter to the Skro {externalId} macro.

value={payout} - This is revenue macro.

  1. All tracking parameters are already prefilled for you.

Copy PopAds Postback URL

  1. Click the Save & Close.

Integration setup is complete, and you are now ready to create your first campaign.

Step 2. Create a campaign on Skro

  1. Go to Ads Manager and click the Create.

  2. Select your Traffic source and click Next.

Create a campaign 1

  1. Select your campaign Workspace.

  2. Enter a descriptive campaign name.

Create a campaign 2

  1. Select or create your landings and offers.

  2. Click the Save.

Create a campaign 3

  1. Copy the Campaign Tracking URL to clipboard.

Create a campaign 4

Step 3. Create a campaign on PopAds

  1. Log in to your PopAds account.

  2. Click the New Campaign.

Create a PopAds campaign step 1

  1. Enter a descriptive campaign name.

  2. Paste the Skro campaign tracking link into the URL field with tracking parameters.

Create a PopAds campaign step 2

  1. Fill all other fields where needed and click the Create Campaign.

Verify the setup

Open the generated campaign URL and check that the visit appears in Skro. Confirm that traffic source macros resolve to actual values. If you send conversions back to the source, verify a test conversion in both systems.

Troubleshooting

If data is missing, check the selected workspace, integration, campaign, and reporting date range. Compare parameter names and macro values with the examples in this guide before repeating the test.

Postback URL parameters

Custom conversions

Need help with this guide? Contact Skro support.

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PropellerAds integration

Set up PropellerAds tracking in Skro, configure traffic source parameters, and connect your advertising campaigns.

On this page

Step 1. Create a PopAds traffic source and configure the postback URLStep 2. Create a campaign on SkroStep 3. Create a campaign on PopAdsVerify the setupRelated guides
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