Guides
Traffic sources

ExoClick integration

Set up ExoClick tracking in Skro, configure traffic source parameters, and connect your advertising campaigns.

ExoClick integration gives you the ability to manage and optimize all your ExoClick ads through the Skro interface.

  • Sync cost for campaigns, variations, zones and sites every 30 min.
  • Check the status of your campaigns, variations, zones and sites.
  • Pause or resume campaigns, variations, zones and sites.
  • Change the bid value for campaigns and zones.

Manager ExoClick campaigns

How to generate ExoClick API token?

  • Log in to your ExoClick account.
  • Navigate to Profile → API Tokens.

ExoClick API Token 1

  • Click New API Token and copy the token to clipboard.

ExoClick API Token 1

Add integration to Skro

  • Log in to your Skro account.
  • Navigate to Integrations.
  • In the Traffic Sources section click Add.

ExoClick Integration step 1

  • Click ExoClick logo.

ExoClick Integration step 2

  • Paste the ExoClick API Token to API Token field and click Create Integration.

ExoClick Integration step 3

  • You can turn on/off auto-cost update through Data transfer switch.

ExoClick Integration step 4

Setup Postback URL and associate the integration with ExoClick traffic source.

  • Log in to your ExoClick account.
  • Navigate to the Campaigns → Conversion Tracking.
  • Click New Conversion Goal.

Setup ExoClick conversion tracking step 1

  • Enter goal name.
  • Set Conversion value dynamic then we can send payout value over postback URL with parameter &value={payout}
  • Click Create.

Setup ExoClick conversion tracking step 2

  • Copy the goal parameter value from postback URL in section Step 3. Triggering a Conversion

Setup ExoClick conversion tracking step 3

  • Go back to Skro and create a new traffic source.

Setup ExoClick traffic source step 1

  • Click ExoClick logo.

Setup ExoClick traffic source step 2

  • Replace goal value REPLACE with your goal value from ExoClick. In this example the value is 0f1fc9aa940f4abac90c35244b895bec.

Setup ExoClick traffic source step 3

  • Add integration association.

Setup ExoClick traffic source step 4

  • All parameters are prefilled.
  • Click Save & Close.

The integration is ready. Continue by creating a campaign.

Verify the setup

Open the generated campaign URL and check that the visit appears in Skro. Confirm that traffic source macros resolve to actual values. If you send conversions back to the source, verify a test conversion in both systems.

Troubleshooting

If data is missing, check the selected workspace, integration, campaign, and reporting date range. Compare parameter names and macro values with the examples in this guide before repeating the test.

Need help with this guide? Contact Skro support.

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