Guides
Traffic sources

MGID integration

Set up MGID tracking in Skro, configure traffic source parameters, and connect your advertising campaigns.

MGID integration gives you the ability to manage and optimize all your MGID ad campaigns through the Skro interface.

  • Sync cost for campaigns, teasers and widgets every 30 min.
  • Check the status of your campaigns, teasers and widgets.
  • Pause or resume campaigns, teasers and widgets.

In this guide, you will learn how to set up your campaigns in MGID and Skro so MGID can pass information to Skro and back with a selected tracking method. This guide does not cover all aspects and options available when creating a campaign on these two platforms. Basic knowledge regarding setting up campaigns in MGID and Skro is required.

Manage MGID campaigns through the Skro

Manager MGID campaigns

Manage MGID teasers through the Skro

Manager MGID campaigns

Manage MGID widgets and sub ids through the Skro

Manager MGID campaigns

Step 1. Get MGID API Credentials

MGID's API Client ID and Access Token. You can get one by following the steps below:

  1. In MGID, go to the MY PROFILE view.
  2. Go to the USERS tab.
  3. Locate a user you want to grant API access to and click the Get a token.

Get MGID API token

Copy both the API Client ID and Access Token to any text editing tool.

Get MGID API token

Once you have everything ready, read the further part of this guide.

Step 2. Setup integration

  • Log in to your Skro account.
  • Navigate to Settings → Integrations.
  • In the Traffic Sources section click Add.

MGID Integration step 1

  • Click MGID logo and integration form will pop up.

MGID Integration step 2

  • Enter your Integration Name.
  • Enter your MGID Client ID.
  • Enter your MGID Access Tokent.
  • Click Next.

MGID Integration step 4

  • If you want to send conversions info back to MGID, then you will need to enable Conversion API.
  • Conversion Event Name - must be the same as you typed in MGID. When creating Skro campaign you will need to specify which conversion goal to send to.
  • Include Conversion Payout - If checked, we will send conversion revenue and currency to MGID.
  • Click Save & Close.

MGID Integration step 5

  • You MGID account is successfully integrated.
  • You can switch on/off cost sync with given switch.

MGID Integration step 5

Step 3. Associate the integration with your traffic source

  • Navigate to the Traffic Sources and click Create.

Setup MGID traffic source Step 1

  • Click MGID logo.

Setup MGID traffic source step 2

  • Postback URL is already set with correct macros.
  • Select your MGID integration from the dropdown menu.

Setup MGID traffic source step 4

  • All parameters are already prefilled for you.
  • Click Save & Close.

The integration is ready. Continue by creating a campaign for MGID.

Step 4. Create a Campaign in Skro

First you will need to add your offer.

  • Navigate to the Offers view and click Create.
  • Select workspace.
  • Add name.
  • Add your offer URL and add macros if needed.
  • Click Save & Close.

Setup Skro Offer

  • Navigate to the Campaigns view and click Create.
  • Select your integrated Traffic Source as MGID.
  • Select your Conversion Event Name. That is needed to send conversion info back to MGID.
  • Cost Model should be Auto.
  • Select your cost currency.
  • Click Next

Setup Skro Campaign

  • Select workspace.
  • Add descriptive name to your campaign.
  • Click Next

Setup Skro Campaign

  • Choose your Destination Type. In this example we use flow
  • Choose your redirect mode. In this example we use redirect 302
  • In given example we use only offers, Switch on Use only offers and select your offer. With MGID you are allowed to use Redirect tracking method, so you can add multiple landing pages and offers to your campaign.
  • Click Save

Setup Skro Campaign

  • Choose the Redirect method.
  • Copy and paste the Campaign Tracking URL to MGID.

In given example we have that kind of URL:

https://skrotrack.com/campaign/e5e23337-50c4-4862-2272-d58886287abc?cost={click_price}&cid={click_id}&teaser_id={teaser_id}&campaign_id={campaign_id}&widget_id={widget_id}&category_id={category_id}

Setup Skro Campaign

Step 5. Create a Campaign in MGID

Now you have your campaign URL with tracking parameters added. In the next step you will submit it as your item's URL in MGID campaign setup. In order to do that, perform the following steps:

  • Sign in to your MGID account.
  • Go to the Advertisers tab.
  • Click the Add Campaign and setup your campaign.

Setup MGID Campaign

Campaign Settings - Provide all required information. This includes:

Setup MGID Campaign

  • General.
  • Targeting.
  • Dynamic Retargeting .
  • Schedule
  • Tracking Tags
  • Conversion sensors

Setup MGID Campaign

Add your conversion event name same as you added into Skro.

Once you have provided the required information, click the Confirm.

Create Teasers - Provide a target URL and a creative. In order to do so, perform the steps below:

  • Paste the copied campaign tracking URL from Skro into the URL field.
  • Upload a creative or choose one from the stock photo library, provide headlines. Once you set up your ad, click the Save and Go.

Setup MGID Campaign

Congratulations, you have successfully set up tracking of MGID traffic with Skro. Each time a visitor clicks on your ad, will be directed to your landing page with Skro's tracking parameters being passed.

Verify the setup

Open the generated campaign URL and check that the visit appears in Skro. Confirm that traffic source macros resolve to actual values. If you send conversions back to the source, verify a test conversion in both systems.

Troubleshooting

If data is missing, check the selected workspace, integration, campaign, and reporting date range. Compare parameter names and macro values with the examples in this guide before repeating the test.

Need help with this guide? Contact Skro support.

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