Guides
Traffic sources

AdMaven integration

Set up AdMaven tracking in Skro, configure traffic source parameters, and connect your advertising campaigns.

Step 1. Create a AdMaven traffic source and configure the postback URL

  1. Go to Traffic Sources and click + Create.

How to set up AdMaven traffic source on Skro?

  1. Search for admaven and click the AdMaven template.

Choose AdMaven on the list

  1. You need to modify Traffic Source Postback URL.

Set AdMaven postback URL

  1. Log in to your AdMaven account.

  2. Go to Profile → Tracking URL.

  3. Choose Other because Skro isn't listed yet.

  4. Copy the Postback URL to your clipboard

Copy AdMaven Postback URL

  1. Go back to Skro and replace the postback URL with the updated values.

  2. Replace the info parameter value with real token value ?info=123456

  3. Final postback URL must look similar to this:

https://pixel-maven.com/pixel?info=123456&unique_req={externalId}&value={payout}

unique_req={externalId} - AdMaven Click ID.

value={payout} - Conversion Payout.

  1. All tracking parameters are already prefilled for you.

Copy AdMaven Postback URL

  1. Click Save & Close.

Integration setup is complete, and you are now ready to create your first campaign.

Step 2. Create a campaign in Skro

  1. Go to Ads Manager and click the Create.

  2. Select your Traffic source and click Next.

Create a campaign 1

  1. Select a Workspace for your campaign.

  2. Give a name and click Next.

Create a campaign 2

  1. Select or create all your landings and offers.

  2. Click the Save.

Create a campaign 3

  1. Copy the Campaign Tracking URL to clipboard.

Create a campaign 4

Step 3. Create a campaign in AdMaven

  1. Log in to your AdMaven account.

  2. Go to the Campaign Management section and click the Create Campaign.

  3. Add your Campaign Name and select the Ad Format and click Next.

Step 2. Create a campaign on AdMaven.

  1. Select Ad Details and Pricing Model.

  2. Paste the Skro campaign tracking link into the Destination URL field, including all tracking parameters.

Step 3. Create a campaign on AdMaven.

  1. Complete the remaining campaign settings, then click Submit & Activate.

Verify the setup

Open the generated campaign URL and check that the visit appears in Skro. Confirm that traffic source macros resolve to actual values. If you send conversions back to the source, verify a test conversion in both systems.

Troubleshooting

If data is missing, check the selected workspace, integration, campaign, and reporting date range. Compare parameter names and macro values with the examples in this guide before repeating the test.

Postback URL parameters

Custom conversions

Need help with this guide? Contact Skro support.

AdCash integration

Set up AdCash tracking in Skro, configure traffic source parameters, and connect your advertising campaigns.

AdOperator integration

Set up AdOperator tracking in Skro, configure traffic source parameters, and connect your advertising campaigns.

On this page

Step 1. Create a AdMaven traffic source and configure the postback URLStep 2. Create a campaign in SkroStep 3. Create a campaign in AdMavenVerify the setupRelated guides
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