Outbrain integration

Step 1. Get Outbrain API CredentialsCopy Anchor Link

Outbrain API Token. You can get one by following the steps below:

• In Outbrain, click email on the top right corner and navigate to the Amplify API Token.
• Enter your password and generate API token.

• Enter your password and generate API token.
• Copy the API Token to any text editing tool.

Once you have everything ready, read the further part of this guide.

Step 2. Setup integrationCopy Anchor Link

• Log in to your Skro account.
• Navigate to Settings → Integrations.
• In the Traffic Sources section click Add.

• Click Outbrain logo and integration form will pop up.

• Enter your Integration Name.
• Enter your Outbrain API Token.
• Click Next.

• Integrate your Outbrain Ad Account.
• Click Next.

• If you want to send conversions info back to Outbrain, then you will need to enable Conversion API.
• Conversion Event Name - must be the same as you typed in Outbrain. When creating Skro campaign you will need to specify which conversion goal to send to.
• Include Conversion Payout - If checked, we will send conversion revenue and currency to Outbrain.
• Click Save & Close.

• Your Outbrain account is successfully integrated.
• You can switch on/off cost sync with given switch.

Step 3. Associate the integration with your traffic sourceCopy Anchor Link

• Navigate to the Traffic Sources and click Create.

• Click Outbrain logo.

• Postback URL is already set with correct macros.
• Select your Outbrain integration from the dropdown menu.

• All parameters are already prefilled for you.
• Click Save & Close.

The integration is ready. Continue by creating a campaign for Outbrain.

Step 4. Create a Campaign in SkroCopy Anchor Link

First you will need to add your pre-lander.

• Navigate to the Landings view and click Create.
• Select workspace.
• Add name.
• Add your landing URL and add macros if needed.
• Click Save & Close.

The second thing you need to do is to create an offer.

• Navigate to the Offers view and click Create.
• Select workspace.
• Add name.
• Add your offer URL and add macros if needed.
• Click Save & Close.

• Navigate to the Campaigns view and click Create.
• Select your integrated Traffic Source as Outbrain.
• Select your Conversion Event Name. That is needed to send conversion info back to Outbrain.
• Cost Model should be Auto.
• Select your cost currency.
• Click Next

• Select workspace.
• Add descriptive name to your campaign.
• Click Next

• Choose your Destination Type. In this example we use flow
• Choose your redirect mode. In this example we use redirect 302
• Choose your landing page

• Click Save

• Choose the Direct method.
• Install Tracking Pixel to your landing page.
• Install CPA with correct Click To Offer Link. In given example the link is https://skrotrack.com/click
• Select your landing page and copy the Landing URL with correct params and macros.

https://prelander1.com/?trck=eyJjcGlkIjoiZmMxZmE5NGItMmRiOS00YzcyLWJhZGYtZmIxODI1MDJjODAxIiwiciI6MCwicCI6MCwibCI6MH0=&cpc={{cpc}}&ob_click_id={{ob_click_id}}&ad_title={{ad_title}}&ad_id={{ad_id}}&campaign_id={{campaign_id}}&publisher_id={{publisher_id}}&publisher_name={{publisher_name}}&section_id={{section_id}}&section_name={{section_name}}&promoted_link_id={{promoted_link_id}}

Step 5. Create a Campaign in OutbrainCopy Anchor Link

Now you have your campaign URL with tracking parameters added. In the next step you will submit it as your item's URL in Outbrain campaign setup. In order to do that, perform the following steps:

• Sign in to your Outbrain account.
• Go to the Campaigns view.
• Click the Create Campaign and setup your campaign.

• Add your landing page without parameters. In given example we used landing https://prelander1.com
• Select your conversion event name same as you added into Skro.
• Click Next.

• Set up your creatives.
• Click Next.

• Set up tracking suffix field and budget.

trck=eyJjcGlkIjoiZmMxZmE5NGItMmRiOS00YzcyLWJhZGYtZmIxODI1MDJjODAxIiwiciI6MCwicCI6MCwibCI6MH0=&cpc={{cpc}}&ob_click_id={{ob_click_id}}&ad_title={{ad_title}}&ad_id={{ad_id}}&campaign_id={{campaign_id}}&publisher_id={{publisher_id}}&publisher_name={{publisher_name}}&section_id={{section_id}}&section_name={{section_name}}&promoted_link_id={{promoted_link_id}}

• Paste the copied campaign tracking URL from Skro into the URL field.
• Once your set up is done, click the Launch Campaign.

Congratulations, you have successfully set up tracking of Outbrain traffic with Skro. Each time a visitor clicks on your ad, will be directed to your landing page with Skro's tracking parameters being passed.