Taboola integration

Step 1. Ask Taboola CredentialsCopy Anchor Link

Contact your Account Manager or Taboola support, saying you want to integrate with their backstage API, ask them provide Client ID and Client Secret of your account. You will need it when setup Taboola integration in Skro.

Step 2. Create a ConversionCopy Anchor Link

A conversion event name is needed for Skro to send conversions to Taboola. We should get a conversion event name in this section.

• Sign in to your Taboola account.

• Navigate to the Tracking.

• Click + New Conversion.

• Enter your conversion name.
• Set conversion type Event.
• Select your conversion category.
• Type your Conversion Event Name. (You will need that name when creating an integration in Skro.)
• Click Create.

Step 3. Setup integrationCopy Anchor Link

• Log in to your Skro account.
• Navigate to Settings → Integrations.
• In the Traffic Sources section click Add.

• Click Taboola logo and integration form will pop up.

• Enter your Integration Name.
• Enter your Taboola Client ID. Get this value from your account manager or taboola support.
• Enter your Taboola Client Secret. Get this value from your account manager or taboola support.
• Click Next.

• If you want to send conversions info back to Taboola, then you will need to enable Conversion API.
• Conversion Event Name - must be the same as you typed in Taboola. When creating Skro campaign you will need to specify which conversion goal to send to.
• Include Conversion Payout - If checked, we will send conversion revenue and currency to Taboola.
• Click Save & Close.

• You Taboola account is successfully integrated.
• You can switch on/off cost sync with given switch.

Step 4. Associate the integration with your traffic sourceCopy Anchor Link

• Navigate to the Traffic Sources and click Create.

• Click Taboola logo.

• Postback URL is already set with correct macros.
• Select your Taboola integration from the dropdown menu.

• All parameters are already prefilled for you.
• Click Save & Close.

The integration is ready. Continue by creating a campaign for Taboola.

Step 5. Create a Campaign in SkroCopy Anchor Link

First you will need to add your offer.

• Navigate to the Offers view and click Create.
• Select workspace.
• Add name.
• Add your offer URL and add macros if needed.
• Click Save & Close.

• Navigate to the Campaigns view and click Create.
• Select your integrated Traffic Source as Taboola.
• Select your Conversion Event Name. That is needed to send conversion info back to Taboola.
• Cost Model should be Auto.
• Select your cost currency.
• Click Next

• Select workspace.
• Add descriptive name to your campaign.
• Click Next

• Choose your Destination Type. In this example we use flow
• Choose your redirect mode. In this example we use redirect 302
• In given example we use only offers, Switch on Use only offers and select your offer. With Taboola you are allowed to use Redirect tracking method, so you can add multiple landing pages and offers to your campaign.
• Click Save

• Choose the Redirect method.
• Copy and paste the Campaign Tracking URL to Taboola.

https://skrotrack.com/campaign/f83916ca-a95b-4641-8d9b-4d252f82e64b?click_id={click_id}&campaign_id={campaign_id}&site_id={site_id}&ad_id={campaign_item_id}&site={site}&thumbnail={thumbnail}&title={title}&platform={platform}&campaign_name={campaign_name}&site_domain={site_domain}

Step 6. Create a Campaign in TaboolaCopy Anchor Link

Now you have your campaign URL with tracking parameters added. In the next step you will submit it as your item's URL in Taboola's campaign inventory setup. In order to do that, perform the following steps:

• Sign in to your Taboola account.
• Go to the Campaigns tab.
• Click the Create and select the Campaign option from the drop-down menu.

Campaign Settings - Provide all required information. This includes:

• Campaign Setup.
• Bidding And Conversion Goal.
• Schedule.
• Campaign Targeting
• Audience Targeting.
• Click Next.

Budget and Bidding - Provide all required information. This includes:

• Budget
• Tracking
• Profile

You do not need to add anything in the Tracking codes section. All Taboola parameter are already included in the campaign tracking URL that will be added on item level.

Once you have provided the required information, click the Create & Add Ads. The Create ads view will appear.

Create Ads - Provide a target URL and a creative. In order to do so, perform the steps below:

• Paste the copied campaign tracking URL from Skro into the Landing page URL text field.
• Upload a creative or choose one from the stock photo library, provide headlines. Once you set up your ad, click the Submit.

Congratulations, you have successfully set up tracking of Taboola traffic with Skro. Each time a visitor clicks on your ad, will be directed to your landing page with Skro's tracking parameters being passed.