Microsoft (Bing) Ads integration

Step 1. Create a Conversion GoalCopy Anchor Link

A conversion goal is needed for Skro to send conversions to Microsoft Ads. We should get a conversion goal name in this section.

• Sign in to your Microsoft Ads account.
• Navigate to the Tools → Conversion Tracking → Conversion goals.

• Click + Create.

• Choose Offline type.
• Click Next.

• Select your Goal category and click Goal Type.
• Click Next.

• Fill all required fields.
• Remember the Conversion name you will need it when creating integration on Skro.
• Click Save and next.

Step 2. Setup integrationCopy Anchor Link

• Log in to your Skro account.
• Navigate to Settings → Integrations.
• In the Traffic Sources section click Add.

• Click Microsoft logo and you will be redirected to Microsoft Ads.

• Choose or sign in the account you want to integrate, click Allow or Confirm when Microsoft ask.

• Choose the Microsoft Ads account you want to integrate. If you have multiple ads account, you need to integrate them separately.
• Click Next.

• If you want to send conversions info back to Microsoft Ads, then you will need to enable Conversion API.
• Conversion Action Name - must be the same as you typed in Microsoft Ads. When creating Skro campaign you will need to specify which conversion goal to send to.
• Include Conversion Payout - If checked, we will send conversion revenue and currency to Microsoft Ads.
• Click Save & Close.

• You Microsoft Ads account is successfully integrated.

Step 3. Associate the integration with your traffic sourceCopy Anchor Link

• Navigate to the Traffic Sources and click Create.

• Click Microsoft Ads logo.

• Choose and select your Microsoft Ads integration from dropdown menu.

• All parameters are already prefilled for you.
• Click Save & Close.

The integration is ready. Continue by creating a campaign for Microsoft Ads.

Step 4. Create a Campaign in SkroCopy Anchor Link

First you will need to add your offer.

• Navigate to the Offers view and click Create.
• Select workspace.
• Add name.
• Add your offer URL and add macros if needed.
• Click Save & Close.

• Navigate to the Campaigns view and click Create.
• Select your integrated Traffic Source as Microsoft Ads.
• Select your Conversion Goal Name. That is needed to send conversion info back to Microsoft Ads.
• Cost Model should be Auto.
• Select your cost currency.
• Click Next

• Select workspace.
• Add descriptive name to your campaign.
• Click Next

• Choose your Destination Type. In this example we use flow
• Choose your redirect mode. In this example we use redirect 302
• In given example we use only offers, Switch on Use only offers and select your offer.
• Click Save

• Choose Direct method and select your offer.
• Copy and paste the Offer URL to Microsoft Ads Final URL field.

• Paste the part of the direct tracking URL that you have copied from Skro that starts after the ? character in the Final URL suffix text field.

trck=eyJjcGlkIjoiMjQzYjgzMjQtYTYyNS00MWUxLWJiNWUtYzU1NmE1MDA5M2Q3IiwiciI6MCwicCI6MCwibyI6MH0=&msclkid={msclkid}&AdId={AdId}&AdGroupId={AdGroupId}&CampaignId={CampaignId}&Device={Device}&MatchType={MatchType}&KeyWord={KeyWord}&TargetId={TargetId}&QueryString={QueryString}&Network={Network}

• Copy and paste Skro Tracking Pixel to your website between HEAD tags.
• Copy and paste Skro Thank you page JS pixel to your website between HEAD or BODY tags.
• If you want to send conversion info back to Skro from your server, then you will need to use Postback URL not Thank you page JS pixel.

Step 5. Create a Campaign in Microsoft AdsCopy Anchor Link

There are multiple campaign types that you can create with Microsoft Ads. Campaign types determine where and how your ad will be promoted.

• Search: Your ad will be displayed among Microsoft's search results.
• Display: Your ad will be displayed on websites partnered with Microsoft in the Display network.

In order to create a Microsoft ad campaign, please follow the steps below:

• Sign in to your Microsoft Ads account.
• In your Microsoft Ads campaigns view, click the Create.

• Select the Campaign Goal.
• Select the Ad Type.
• Click Next.

• Provide a name for your campaign.
• Set the campaign budget and targeting options.
• Click the Save & go to the next step.

• Provide your landing page URL.
• Provide an ad group name and some keywords.
• Click the Save & go to the next step.

• Select your Ad Type.
• Provide your Final URL.
• Add your ad headlines, images and descriptions.

• Scroll down to Ad URL options
• Paste the part of the direct tracking URL that you have copied from Skro that starts after the ? character in the Final URL suffix text field.

Example:

The complete direct tracking URL that you have copied from Skro should look like this:

https://skro.eu?trck=eyJjcGlkIjoiMjQzYjgzMjQtYTYyNS00MWUxLWJiNWUtYzU1NmE1MDA5M2Q3IiwiciI6MCwicCI6MCwibyI6MH0=&msclkid={msclkid}&AdId={AdId}&AdGroupId={AdGroupId}&CampaignId={CampaignId}&Device={Device}&MatchType={MatchType}&KeyWord={KeyWord}&TargetId={TargetId}&QueryString={QueryString}&Network={Network}

The following part of the above URL should be pasted in the Final URL suffix text field

trck=eyJjcGlkIjoiMjQzYjgzMjQtYTYyNS00MWUxLWJiNWUtYzU1NmE1MDA5M2Q3IiwiciI6MCwicCI6MCwibyI6MH0=&msclkid={msclkid}&AdId={AdId}&AdGroupId={AdGroupId}&CampaignId={CampaignId}&Device={Device}&MatchType={MatchType}&KeyWord={KeyWord}&TargetId={TargetId}&QueryString={QueryString}&Network={Network}

• Click Save.

Congratulations, you have successfully set up tracking of Microsoft traffic with Skro. Each time a visitor clicks on your ad, will be directed to your landing page with Skro's tracking parameters being passed. On a landing page, the direct tracking script will launch and send an HTTPS request to Skro with information about a visit and other information passed from Microsoft.